
Everyone has to start somewhere. Sometimes you have an idea and it fails. Then you create a new and better idea...and that fails too. Not every idea or strategy was meant to be successful. However, if you reinvent yourself and your ideas, eventually people will take notice and new strategies will take shape from the old ideas.
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The first thing to remember is to keep your idea confidential. Don’t tell anyone unless you’re prepared to risk someone else profiting from your idea and setting up in competition against you. You might have an idea for a new product or service, a better process or a smarter marketing strategy, but keep your idea confidential in the early days until you’ve sought protection. Not only will this keep your idea safe from others until you are ready to move forward, but it will ensure you don’t jeopardise your ability to patent your idea because you’ve disclosed it publicly. See the Starting a Business section for more information about premature public disclosure. If you need to disclose your idea, make sure you use a confidentiality agreement. For more information on confidentiality agreements, refer to the previous section. |
You should consider keeping the following confidential until you have sought adequate protection:
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Similarly, the following items should be kept confidential to retain the value of your IP throughout the life of your business:
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