Monday, November 29, 2010

"Don't forget to pick up the Blu-ray Honey!"

It's Cyber Monday folks!

If you're looking to cash in on the best cyber sales today, you've probably already checked out BestBuy.com, Walmart.com, and Apple.com to see if they're ready to make you an offer you can't refuse.

Whatever you do...don't forget to haggle!  Larger retail chains like those guys listed above will never budge with their pricing BUT some of the smaller guys promise to match prices offered by their competitors, so don't lose hope on that Blu-ray player just yet.

These are my 2010 suggestions:



Saturday, November 27, 2010

2010 Black Friday Pandemonium at Target

Black Friday was not a disappointment for many shoppers looking to scoop up the cheapest flat screen this holiday season.  However, a handful of shoppers got more than they anticipated after waiting for hours in front of a Buffalo Target.  Are their prices really that low?  Or is their marketing just that good?  You be the judge...

Monday, August 16, 2010

Google Dropping Old Adword Tool?



So you're an avid Adword user and then POW you're hit with the news: Google is dropping the old Adword tool by the end of the month and replacing it with a new version!

Critics and bloggers are voicing their opinions about how Google's new Adwords will affect millions of users but sometimes you have to just test it out yourself. If you would like to be one of the first to check out the new tool, make sure you: Research it; test it; and take it for a dry run before you put all of your advertising eggs in one basket.

In fact, for those of you who are really interested in using the new Google Adword tool, check out the link below and take a spin with the new Google Adwords.

Now, get out there and have some good 'ole advertising fun!

Sign in and try the new Adwords HERE

Thursday, July 29, 2010

Look Locally


Earning capital for your new business or campaign is not easy. Many banks may require you to already have capital or great credit to impress the loan officers into giving you a line of credit. So...look locally!

In NYC there are many organizations dedicated to helping new businesses (And even established ones) receive lines of credit. These are some I have found in NYC and there are thousands to be discovered. Type into your search engine, 'Small' 'Business' 'Solutions' '(Enter your city here)'...and good luck!

- New York Women's Chamber of Commerce
- UMEZ (www.umez.org)
- Project Enterprise (www.projectenterprise.org)
- Women's Venture Fund
- East Harlem Business Capital Corporation (www.ehbcc.org)
- Seedco (http://www.seedco.org/)

Wednesday, July 28, 2010

New Beginnings


Everyone has to start somewhere. Sometimes you have an idea and it fails. Then you create a new and better idea...and that fails too. Not every idea or strategy was meant to be successful. However, if you reinvent yourself and your ideas, eventually people will take notice and new strategies will take shape from the old ideas.

Therefore, I have found a snippet of information that you may find useful when cultivating your new strategy or business plan: (Courtesy of: http://tiny.cc/58cbe)

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The first thing to remember is to keep your idea confidential. Don’t tell anyone unless you’re prepared to risk someone else profiting from your idea and setting up in competition against you.

You might have an idea for a new product or service, a better process or a smarter marketing strategy, but keep your idea confidential in the early days until you’ve sought protection. Not only will this keep your idea safe from others until you are ready to move forward, but it will ensure you don’t jeopardise your ability to patent your idea because you’ve disclosed it publicly. See the Starting a Business section for more information about premature public disclosure.

If you need to disclose your idea, make sure you use a confidentiality agreement. For more information on confidentiality agreements, refer to the previous section.

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You should consider keeping the following confidential until you have sought adequate protection:

  • Inventions and innovations;
  • Drawings of tools or equipment used in manufacturing;
  • Designs of components;
  • New business processes; and
  • Unreleased trade marks for new products and services, and business names.
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Similarly, the following items should be kept confidential to retain the value of your IP throughout the life of your business:

  • Business reports;
  • Trade secrets;
  • Customer lists;
  • Marketing strategies;
  • Potential business relationships and ventures; and
  • Business proposals.